Victoria, British Columbia – OpenRoad Auto Group, British Columbia’s largest automotive dealer group, has launched a new campaign that aims to create a “hub” where car shoppers can learn more about electric vehicles.
The “Electrified” campaign, launched in conjunction with Zero Emissions Day in September, will include details about chargers, EV rebates, video reviews, an overview of the EV models available in the current market, as well as access to OpenRoad’s EV inventory.
Users will be able to find the included information by checking the “Electrified” tab on OpenRoad’s dealer websites.
“The demand for electric vehicles continues to grow, and as OpenRoad is the largest EV retailer in B.C., we wanted to provide prospective buyers, current clients, and the whole community a place to visit, where they can learn all about EVs,” OpenRoad CEO Christian Chia said in a news release. “We are proud to have invested more than $2 million in EV-focused infrastructure over the years at many of our retail centers, with many more chargers planned.”
OpenRoad dealerships currently have 76 EV specific chargers stationed at 20 of its rental centres. OpenRoad cited Statistics Canada data showing that during the first quarter, new zero-emission vehicles made up 8.6 percent of all new motor vehicles registered. This is up from 7.7 percent during the same period of 2022.
“Zero Emissions Day is a great time to bring awareness to electric vehicles, and we are really proud of Electrified, where our team has brought EV education to the forefront — ensuring consumers have access to all the info they need,” said Chia. “Our team will continue to add even more resources to help shoppers in the months to come.”
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