Iconic Farewells: Land Rover re-brands to ‘JLR’ in corporate ‘Reimagine’ strategy

A teaser image of a future Jaguar that  may “not necessarily show the as-yet-unnamed GT.” (Jaguar/JLT) London, United Kingdom – Corporate leadership at Jaguar Land Rover will rebrand the organization, going forward as “JLR” in what the company dubs a “house of brands” approach, with auto brands including Range Rover, Defender, Discovery and Jaguar. Notably, […]